The Bachelor of Applied Science in Social Media Management program is designed to equip students with the knowledge, skills, and practical experience necessary to excel in the dynamic field of social media. This program focuses on the strategic planning, execution, and analysis of social media campaigns to achieve organizational objectives. Students will develop a deep understanding of social media platforms, audience engagement, content creation, and data-driven decision-making.
 
Program Outline
 
Year 1
Introduction to Social Media Marketing
Overview of social media platforms and their evolution
Understanding social media marketing concepts and strategies
Social media analytics and measurement
Digital Marketing Fundamentals
Principles of digital marketing
Search engine optimization (SEO)
Pay-per-click (PPC) advertising
Email marketing
Social Media Content Creation and Management
Content planning and development
Visual content creation (graphics, video)
Social media writing and storytelling
Social media scheduling and automation
Social Media Analytics and Measurement
Key performance indicators (KPIs) in social media
Data analysis tools and techniques
Reporting and insights
Year 2
Social Media Strategy and Planning
Developing social media strategies
Target audience analysis and segmentation
Brand identity and messaging
Crisis communication and management
Social Media Advertising and Paid Media
Social media advertising platforms (Facebook, Instagram, Twitter, LinkedIn)
Campaign creation and optimization
Targeting and audience segmentation
Budgeting and ROI analysis
Social Media Community Management
Building and engaging with online communities
Customer service and support
Influencer marketing and partnerships
Reputation management
Social Media Trends and Emerging Technologies
Emerging social media platforms and trends
Social media automation and AI
Virtual and augmented reality in social media
Ethical considerations in social media
Year 3
Social Media Analytics and Data-Driven Decision Making
Advanced data analysis techniques
Predictive analytics and forecasting
A/B testing and experimentation
Data-driven decision-making in social media
Social Media Capstone Project
Comprehensive social media campaign development and execution
Project planning, implementation, and evaluation
Integration of theoretical knowledge and practical skills
Social Media Internship
Practical experience in a social media-related role
Application of classroom knowledge in a professional setting
Networking and career development opportunities
Electives
Social Media for Nonprofits
Social Media for E-commerce
Social Media for Public Relations
Social Media Ethics and Legal Issues
Mobile Marketing and Social Media
Content Marketing and Social Media
Social Media Research Methods
 
This program provides a strong foundation in social media management, equipping graduates with the skills and knowledge to succeed in the rapidly evolving digital landscape. The combination of theoretical coursework and practical experience will prepare students for a variety of career opportunities, including social media manager, content strategist, community manager, digital marketing specialist, and social media analyst.