This Business Research coursewareis designed to prepare you to employ research methods to gather, collate, and analyze business data that is important to the success of their business venture. Upon completion of the book, individuals will be able to use simple statistical analysis methods, produce data gathering instruments, identify types of data that would be useful to an entrepreneur and apply appropriate analysis methods to examine the impact of the data on business operations.
 
Whats Covered
Module 1 – INTRODUCTION TO BUSINESS RESEARCH METHODS
Module 2-  TOOLS AND TECHNIQUES: ANALYZING AND INTERPRETING QUANTITATIVE BUSINESS RESEARCH DATA
Descriptive Statistics Used in Business Research
Introduction to Using Excel Data Analysis Tools
Making Sense of Business Data
Module 3 – TOOLS AND TECHNIQUES: ANALYZING AND INTERPRETING QUALITATIVE BUSINESS RESEARCH DATA
Analyzing Qualitative Data from Interviews and Focus Groups
Analyzing a Narrative Text .
Module 4 – BUSINESS RESEARCH THAT SUPPORTS BUSINESS OPERATIONS: BUSINESS INTELLIGENCE AND BUSINESS RESEARCH REPORTING
Business Intelligence
Writing An Effective Business Research Report
Implementing Business Research Data: Putting the Results into Operation Moving from Data to Information
 
What's Included
Paperback Book
This book is part of a complete courseware which includes a Quizzes and Certificate of Completion at the end (Optional)
 
Book Details
6 x 9 inches size
30 pages
Booklet