Diploma in Introduction to Business Research

This Business Research course is designed to prepare you to employ research methods to gather, collate, and analyze business data that is important to the success of their business venture. Upon completion of the course, individuals will be able to use simple statistical analysis methods, produce data gathering instruments, identify types of data that would be useful to an entrepreneur and apply appropriate analysis methods to examine the impact of the data on business operations.

Module 1 – INTRODUCTION TO BUSINESS RESEARCH METHODS

Module 2-  TOOLS AND TECHNIQUES: ANALYZING AND INTERPRETING QUANTITATIVE BUSINESS RESEARCH DATA

• Descriptive Statistics Used in Business Research
• Introduction to Using Excel Data Analysis Tools
• Making Sense of Business Data

Module 3 – TOOLS AND TECHNIQUES: ANALYZING AND INTERPRETING QUALITATIVE BUSINESS RESEARCH DATA

• Analyzing Qualitative Data from Interviews and Focus Groups
• Analyzing a Narrative Text .

Module 4 – BUSINESS RESEARCH THAT SUPPORTS BUSINESS OPERATIONS: BUSINESS INTELLIGENCE AND BUSINESS RESEARCH REPORTING

• Business Intelligence
• Writing An Effective Business Research Report
• Implementing Business Research Data: Putting the Results into Operation Moving from Data to Information