The Associate of Arts in Marketing Management is a two-year online degree program designed to provide students with foundational knowledge and practical skills in marketing strategy, consumer behavior, branding, digital marketing, sales management, market research, advertising, and business communication. The program prepares students for entry-level marketing roles or continued education toward a bachelor’s degree in marketing, business administration, entrepreneurship, or related fields.
Students learn how organizations identify customer needs, develop marketing strategies, promote products and services, analyze market trends, and build strong customer relationships. The online format allows students to complete coursework through flexible digital learning environments while developing real-world marketing skills through projects, case studies, and applied assignments.
Degree Title: Associate of Arts in Marketing Management
Degree Level: Associate Degree (Undergraduate)
Program Length: 2 Years
Credit Hours: Approximately 60 Semester Credits
Delivery Format: Online
Recommended Completion: 4 Semesters
Field of Study: Business & Marketing
