The Associate of Science in Advertising Management is a 60-credit online degree program designed to provide students with foundational knowledge and practical skills in advertising strategy, digital marketing, consumer behavior, media planning, branding, copywriting, market research, campaign management, and advertising operations. The program prepares students for entry-level careers in advertising agencies, marketing departments, media companies, social media firms, and small business marketing environments.
Students learn how to develop advertising campaigns, analyze target audiences, create persuasive marketing messages, manage advertising budgets, evaluate campaign performance, and use traditional and digital advertising platforms to reach consumers effectively.
Degree Type: Associate of Science (A.S.)
Delivery Format: 100% Online
Length: 2 Years (4 Semesters)
Total Credits: 60 Semester Credits
