The Associate of Science in Social Media Marketing is a two-year online degree program designed to prepare students for careers in digital communication, social media strategy, content creation, online advertising, influencer marketing, brand development, and digital analytics. Students learn how businesses use social platforms to attract customers, build communities, increase brand awareness, and generate revenue.
The program combines marketing fundamentals with specialized training in social media platforms, content development, search engine optimization (SEO), paid advertising, analytics, digital storytelling, online reputation management, and emerging technologies.
Degree Type: Associate of Science (A.S.)
Delivery Format: 100% Online
Program Length: Approximately 60 Semester Credits
Duration: 18–24 Months (Accelerated options available)
Career Focus: Social Media Specialist, Digital Marketing Assistant, Content Strategist, Community Manager, Influencer Marketing Coordinator, Brand Engagement Specialist